Cookie information

In May 2011 a new European Directive came into force. This was primarily concerned with the privacy of user information on the internet, and it was decided that website owners had the responsibility to inform all users of any potential acquisition of private information.

The Information Commissioner's Office (ICO) decided that UK website owners should have a year to decide how best to implement this directive, and as such the new law came into force in the UK on 26 May 2012.

Use of cookies in websites

Cookies are small pieces of text data which a website places on your computer. They have been used since they were invented in the mid-90s, and are used mainly to ensure the user's experience of the website is better.

For example, a cookie is required to:

  • Remember a username and password
  • Remember what you have placed into your 'basket' on an ecommerce site such as as you continue browsing the site
  • Record where users go on a website - for example what pages they visit and for how long. These cookies won't record who the user is, but just their activity on the site

There are also two different types - first-party and third-party cookies. A first-party cookie is placed on your computer by the website owner (such as the examples above) and a third-party cookie is placed on your computer by a company affiliated with the website. An example could be a Facebook Like button - if you click this you will be required to login to your Facebook account. It will be Facebook, not the website you're on, that remembers your login details on that particular computer.

What does it mean for you?

What's important is that you, the user, are aware of these cookies and how they work. And it is now important to gain your consent for the use of these cookies, and to make you aware of the possibility of turning them off.

We only use certain cookies on our site, which are explained below.

Cookies on

  • Analytical cookies: We use cookies for data purposes from two sources. These are Google Analyticsand ResponseTap. They allow us to improve the site by knowing which pages people spend time on and how people travel throughout the site. They don't record any personal information at all
  • Site-testing cookies: We use the data from the analytical cookies to then test the site, which is when testing cookies come in. We use Google and Visual Website Optimiser for these - so if we produce two versions of a page we can make sure that a user always sees one version. This allows us to record which page has the best results. Again, no personal information is taken
  • Social media cookies: These are third party cookies which will remember your login information if you tweet, like or plusone our pages. The information is stored by the respective companies, not us

What are your options?

There are three options for you now that you know what types of cookies we use.

  • Allow all cookies and continue using the site. This is our preferred option - it will make no difference to your user experience, we record no personal information and we will be able to continue improving our site
  • Disallow third party cookies. This will prevent Facebook, Twitter and Google from remembering your logins, but allow us to store analytical information
  • Disallow all cookies. This will prevent Facebook, Twitter and Google from remembering your logins, and will prevent us from being able to record any data about site usage

If you wish to disallow cookies, you can do this through your browser. This will be permanent though, so if you wish to simply do this just for our site then ensure you turn them back on afterwards.

Internet Explorer:

  • Go to Tools > Internet options
  • Go to Privacy, and use the slider to choose your preferred setting


  • Go to Tools > Options
  • Go to Privacy, and use the dropdown to choose Use Custom Settings for History
  • Here you can choose your preferred cookie setting

Google Chrome:

  • Click on the spanner, and choose Settings
  • Select Under the Hood, and then Content Settings in Privacy
  • Here you can choose your preferred cookie setting

There are more browsers, such as Safari, which will all have very similar methods for controlling your cookie settings. If you have any trouble turning your cookies on or off, or would like more information on the cookies we use, please email us and we will be happy to help.

Caven website department

We use cookies on the Caven site to help us improve it.

If you would like to allow our cookies, please click 'Continue' or carry on browsing. For more information on cookies and how to change your settings, click 'More info'.