Consumer protection laws

Consumer protection laws are the rules and regulations that make up the legal framework of consumer protection. Consumer protection laws have been designed to ensure that the interests of consumers are protected.

If you are a consumer feeling that your consumer rights have been breached, or a retailer needing help complying with up-to-date consumer laws, you can speak to a dedicated consumer protection lawyer.

Competition and contractual fairness

There are two main issues these rules deal with in order to perform this role:

  • Competition
  • Contractual fairness


Consumer protection laws were put in place to ensure that a marketplace benefits from the appropriate level of competition. Without such competition the consumers in that market will not benefit from the improved service and pricing that competition is associated with.

In the UK the Competition Authority is charged with the responsibility of ensuring competition guidelines are kept.


When it comes to fairness, consumer protection laws ensure that unfair contract terms are not enforceable in law. This is mostly done through statutes such as the Unfair Contract Terms Act which declares that specific terms which are deemed by the courts to be unfair are not legally binding.

Consumer protection laws include guidance from past cases which help predict which type of terms will be deemed unfair.

If you are involved in a dispute regarding a consumer protection issue, you are advised to seek legal counsel. Commercial solicitors are able to offer you significant insight regarding your case, as they are able to draw on their knowledge and understanding of consumer protection laws.

Merely knowing all the rules would not be enough, as the exact application of each law depends on the individual circumstances of each case.

For consumer advice on demanding a refund or replacement, visit our information page.

Are you a retailer looking to ensure your enforcement of consumer law is up to standard? Are you a consumer who feels their rights have been breached? Caven can put you in touch with a specialist consumer law solicitor to help you reach a solution. Please call us on 08001 221 2299 or fill out the web-form above.

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