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Advertising solicitors and changing legal guidelines

The advertising industry is constantly changing. There is little doubt that one of the most significant changes in human behavioural patterns over the past few decades is the amount of time we spend viewing digital content. Naturally the television has been a major part of the communal consciousness for quite a while, but the prevalence of broadband and internet-enabled mobile phones, along with social networking websites, has taken our digital dependence to a higher level.

The main commercial area that must change in order to adapt to this new behavioural pattern is the advertising industry. Since people are more likely to pay attention to internet-based data rather than newspapers and television, advertising must follow. Advertising solicitors are responsible for protecting their clients by alerting them to the legal guidelines they must operate under. This task becomes complicated when the clients' activities have never been done before. Advertising solicitors are expected to know, for example, if having a brand-name product 'request friendship' on a social networking site would be considered legal. It wouldn’t seem to break any advertising rules, but although (and perhaps because) there has never been a case on the matter, advertising solicitors would be hard-pressed to declare it free of legal risk. 

If you are a professional in the advertising industry, and you are experiencing uncertainty regarding a specific activity your company is undertaking, it would be beneficial for you to speak to a legal professional. Advertising solicitors may not have all the answers, but they are in a very good position to predict what the legal guidelines will be in most cases.

If you would like to obtain legal advice on advertising, Caven can put you in touch with a local advertising solicitor free of charge. So, if you have any questions or would like our help in finding local advertising solicitors please call us on 0800 1777 167 or complete the web-form above.

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