In England, the legal framework which governs advertising is constantly changing in an attempt to keep up with technological developments. As a result, advertising lawyers (UK-qualified solicitors with special expertise in advertising and marketing) constantly need to update their knowledge.
Advertising lawyers may be employed by large multinational firms, niche advertising firms or they could work in-house at large companies or advertising agencies. The large legal firms are usually considered ‘full service’, which means that the firm has different departments that deal with all areas of law. These firms often have large clients which come to them seeking general advice, and advertising lawyers are there to answer any media-related questions. Niche firms usually tend to focus their business on one or a few related areas of law (such as media and advertising).
Because of the nature of the legal and technological developments, advertising lawyers must always be aware of industry developments. A new technology is always an advertising opportunity, and as more businesses begin using it legal complications can arise. However, since common law can only develop once cases reach are concluded, the outcomes of these legal issues are not easily predicted.
If you are currently a party to a legal dispute which relates to advertising, it is advisable that you seek a qualified solicitor’s help. Doing so will ensure that your interests are protected and your arguments will be well-presented to the court. By instructing a solicitor you can rely on the professional’s experience to protect your interests.
If you would like to obtain legal advice on advertising and the media, Caven can put you in touch with a local media solicitor free of charge. So, if you have any questions or would like our help in finding local media solicitors please call us on 0800 1777 167 or complete the web-form above.