There are several legal requirements with regards to advertising, such as restrictions regarding misleading content. The recent technological developments have also introduced legal issues relating to personal information and internet advertising. An advertising solicitor is therefore required to work within this field and specialise in the law of media marketing.
An advertising solicitor may work for a large, full-service law firm that acts on behalf of large corporate clients. These firms offer market-leading companies a complete legal service, and so clients who are in need of legal advertising advice would be directed to the advertising department in the firm. Other possible firms where an advertising solicitor may work are niche firms - law firms which only specialise in a few industry-specific legal matters, such as media or intellectual property.
Because of technological innovation, for example on social networking sites, an advertising solicitor has to always be aware of how the law is changing. If a corporation is found to be in breach of the relevant advertising law, the consequences may be severe.
If you are currently charged with making advertising decisions that may be unlawful, you are strongly advised to seek the opinion of a legal professional. If your advertising scheme is against the law you could expose yourself to serious risk. Consulting with an specific advertising solicitor can avoid such risk. It could also help ensure that the advertisement does not violate any legal guidelines which you may have failed to be aware of.
If you would like to obtain legal advice on advertising, Caven can put you in touch with a local media / advertising solicitor free of charge. So, if you have any questions or would like our help in finding local media / advertising solicitors please call us on 0800 1777 167 or complete the web-form above.